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Wednesday, 23 April 2014

Change of stadium name marks new era for Barrow AFC

BARROW AFC’s Holker Street Stadium is to be renamed Furness Building Society Stadium under a sponsorship deal agreed for the start of the new season.

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HERE WE GO: Rob Cairns, right, chief executive of Furness Building Society and Barrow AFC chairman Brian Keen at Holker Street celebrating the newly-named Furness Building Society Stadium JON GRANGER REF: 50023099B000

It will be the first time Holker Street has been formally named since it became the home of Barrow AFC in 1909, the year after the club won promotion to the Lancashire Combination League first division .

Barrow AFC chairman Brian Keen welcomed the sponsorship by Furness Building Society.

He said: “Both the club and the society have long histories and are an integral part of Barrow and its character – it is a natural pairing which we hope will develop as a winning combination for the club, the society and the town itself.

“In these tough economic times football clubs need to build relationships with local businesses and we are delighted that the Furness has stepped up to support Barrow AFC.”

Furness Building Society chief executive Rob Cairns, who is an enthusiastic Bluebirds supporter, said he was delighted that the stadium would now carry the society’s name.

He said: “We are all extremely proud to be connected with Barrow AFC in such a high profile way. The club’s importance as a symbol of Barrow cannot be underestimated and we are hopeful that there will be further success in the coming season and, who knows, perhaps another trip to Wembley.”

Sponsorship of the stadium is the latest in a long relationship between the Furness and Barrow AFC which includes the Bluebirds Affinity Account, operated by the society.

Under the arrangements for the ‘You Save – We Give’ account, the society makes an annual payment to the club from its own funds, based on a percentage of the average total balance in all of the Barrow AFC affinity accounts. Savers receive interest on their money in the instant access accounts.

The new signage will be seen by Barrow AFC fans for the first time on Saturday at the season opener against Tamworth.

Have your say

Will still be called Holker St by the fans.
Sad the way football has gone in modern times.Saw it coming but doesn't mean we have to like it.

Posted by steve cook on 13 August 2011 at 13:37

maybee just maybe no money has changed hands for the naming rights to the stadium

maybee the FBS are to be the financial backers for the potential developments.

win win!!!

Posted by tom pearce on 12 August 2011 at 19:20

View all 17 comments on this article

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